Since 1981, Magnifico's has grown to become one of New jersey's premier soft ice cream stores and a landmark in East Brunswick. Still family owned and run, Magnifico's has a frozen treat for everyone. they specialize in soft serve ice cream but offer frozen yogurt, Italian ice, ice cream cakes, ice cream sandwiches, bars, and pops, and more. You will even find ice cream-filled cannolis. they have all of the traditional flavors and then rotate specials.